Televisió de Catalunya entrusts us with the creative concept and audiovisual identity of a new transmedia project. Within the “HUB Innovació" umbrella, the corporation seeks to create new formats both formally and content-wise to move away from the classic television format and bring TV3 closer to the formats offered by online broadcasting platforms (Twitch, Youtube, TV3alacarta...).

On this occasion, the project is made up of three programs.

"Manga i Mandanga" and "Replicants" are talk shows with a staging very close to the format offered by Twitch and with content focused on a gown-up freak public (the 80s and 90s generation). The first one is about manga and anime and the second addresses conversations about cult cinema, fantasy, science fiction and horror.

Within this framework, we build the creative identity based on the concept of nostalgia. On the one hand, we use the graphic form of a wormhole to represent time travel. Through this simplified representation of the wormhole, we mix images and clips from the most emblematic manga and anime of the millennial generation.

The third program is "A reacció", a format that looks for the reactions of panelists when watching and commenting on some old programs (80s and 90s) and other more recent ones from the chain itself.