National Geographic has created “Custodios del agua”, an interactive journey to the origin of the Solán de Cabras spring. In it, the explorer and geologist Laura Domingo  walks the user across the Serranía de Cuenca as she narrates the importance of this natural habitat.  

 

We have created and designed a 30 second video for the Project launch. From the underwater aquifer we traverse layers of land and reach the biosphere, where we cross rivers, storms, forests and trees. A path from inside the land to the top of the mountain range, following the natural course of water.

 

In order to reinforce the scientific and real origin of the piece, we have based the art direction of the mix of texturized illustrations and real images of the Serranía de Cuenca.

 

The main part of the campaign focused on the interactive website, divided in 4 seasons represented in 360º videos, where the user will find the scientific explanations provided by the explorer.

 

From the studio, we have illustrated and animated part of the didactic content of the website, which sprouts from the art direction of the launch video. We have also produced and directed the 360º shots.